• Why? Is Why? so Important

    Posted in Business of Brand and Strategy on Jul 07, 2020.

    In this article I share 4 reasons that make Why? such an important part of your advertising project. At the end of the article I would really appreciate your thoughts to so feel free to email me ( I have included my email address at the end). Advertising strategy is such a fun subject and really feel engagement helps us grow.

  • It's about your audience

    Posted in Business of Brand and Strategy on May 06, 2020.

    I absolutely love this quote by Walter Landor, a Legendary creator very active from the 40's onward to the late 80's he retired in 1989. His branding work included Levi Strauss, General Electric and Shell Oil. Ironically the era he worked in was where advertising had a lot more control people just bought into it, where as in today's world it needs to be very individual / audience dominated especially with social media.