Hi. We are glad you are wanting to find out more about us.
Huisman Creative is an after hours freelance studio focusing on Branding, Integrated Marketing Communications and Illustration solutions in Roodepoort, Gauteng
We are passionate about our craft and everything we create is driven with care and excellence in mind. Our influence can be found in a time when craftsmanship was king and simplicity with a clear message was the mainstay that is focused around your company and audience, helping you stay fresh amongst the competition.
Our purpose is to inspire and connect people to brands encouraging both to see what can be, and to do it fairly and with integrity, offering a variety of design and advertising services with a strong focus around brand design, creative strategy, consistency and a splash of both technical and creative vector illustration to round it off.
As we grow we would like to give back to communities around the area in a bigger sense through our heart initiative.
My experience in design has spanned just over two decades, I have been lucky to have worked as an Art Director/Creative Brand Manager in a few industries from events to financial and Lighting/Furniture in which I still work and unfortunately cannot do after hours work in that industry currently.
I started working after hours to build brands, create new relationships, and to get back into my original love for creating logo's, illustration, pattern work and to expand my thinking when it comes to working on different brands and brand collateral.
What inspires me creatively and personally? my faith, my family, classic Swiss style design, styles and design from the 30s to 80s, the works of Paul Rand, Walter Landor, Storm Thorgerson, Dave McKean and Sci-fi movies.
When not designing you can find me reading creative and motivational books hiking with my family, playing basketball with my boys or trying to conjure up the perfect riff on guitar.
Walter Landor said it best:
"Products are made in factory but brands are made in the Mind."
This is our drive!, to understand your company and goals, your audience and create effective strategic indentity, illustration and design around that.
Our design process below is focused around the above drive, as well as creating an opportunity for clear communication / understanding from both sides and to give structure to designing awesome.
Initial Discussion and Proposal
This is where we either meet or chat via telephone introducing both part parties, discussing initial need / goals / possible timelines and how we can help, thereafter we will present a scope of work and quote for the project.
Further Discovery and Research
We dig deeper finding out more about your company, competition, target audience, some preferences and a little about your brand archetype so we can present a design concept that aligns after we have done research.
We do this with a questionnaire, the reason for this is that we can also also keep it on record for further projects.
Concepts / Ideation
Once research has been completed, we will present some concepts/ drawings with a possible direction that we feel may be effective for your goal and discuss and refine together them with you.
Once together with you we have a concept that matches your goal, we refine the graphic or in the case of Logo we start creating the computerized form. During this stage the proofing process will also begin (as pe rout terms and conditions all projects allow for 3 proofing rounds, the 3rd being the final one).
Approval and Launch
Once approved and final payment has been made the files are released, unless otherwise agreed and discussed. It's always so exciting seeing a project that both parties have both worked hard on come to completion and it is always my wish that it brings much success for you.
Our tagline is inspired by our brand name and partnership between client / designer , bringing you into the process, advertising and building brands is something I have done for two decades, it’s something we are really passionate about and now we get to do it freelance with your brand goals in mind.
This is something we are building up and look forward to putting it into motion in a larger manner in time, there are a lot of street creatives that are so talented yet can’t always afford materials, often these makers need a little help getting noticed too.
For this initiative we aim to use 5% of each project and save towards helping with materials for these artists and stationery for education in communities.
Currently we use our Social Media platforms to bring attention to artists we meet on our adventures.
A well designed appropriate logo and identity along with a clear direction for your brand is very important for brand recongnition and is a springboard for the feel of your other collateral items.
Depending on your need and budget our identity services also include: Brand colours, image styling, patterns, icons, illustration, fonts styles and style/ brand guides.
We would not call ourselves fine artists, but we do love a strong visual message that resonates with audiences and comes across in a logical, fun and simple manner.
Services include both creative and technical solutions: vector art, non-cad technical illustrations, isometric drawing / creative illustration, infographics and powerpoint illustrations.
There is still nothing better than the feel of something tangible that you can hold and present to your client face to face.
Services include but are not limited to: Magazine advertising, event invites, stationery, catalogues, brochures, posters, calendar design, signage, vehicle wrap design and environment items such as wallpaper patterns and framed artworks.
There is no denying that we are living in a digital world and although we are not a digital agency only, we focus on these solutions as part of a intergrated marketing and brand design service.
Services include: marketing and smaller e-commerce websites, HTML mailer designs and social media templates as we grow we will add more solutions to our fold.